Garden City, N.Y. - The Adelphi University Department of Athletics is excited to announce its newest partnership - Influxer will provide Panther student-athletes the opportunity to monetize their name, image, and likeness (NIL) via high-quality, personalized merchandise that allows fans to support in style.
Influxer is an officially licensed vendor, creating co-branded apparel customized with players' names and numbers. Through this partnership, Influxer will provide education and training on marketing, entrepreneurship, and personal branding.
"This partnership represents a great opportunity for our student-athletes as they build their personal brands, market themselves, and learn the business side of the sports that they play," commented Director of Athletics and Recreation, Danny McCabe. "We are please to be a part of this exciting new time in college athletics."
Each of the nearly 400 student-athletes at Adelphi will have the opportunity to create his or her own webpage that showcases their personalized gear available for purchase. The partnership with Influxer is the first effort by Adelphi to support its student-athletes in the NIL space.
Keith Miller, Influxer Vice President added, "Influxer is excited about this partnership with the Panthers to bring a great NIL opportunity that benefits everyone. Emily Dorko and the administration have been extremely diligent in not only emphasizing the end product of the opportunity but also recognizing the business experience the process brings to student-athlete development."
In addition to the online store, the Influxer team oversees all fulfillment and customer service, while collaborating with Adelphi and its student-athletes on creative elements and marketing.
Influxer is partnered with more than 100 universities, including Oklahoma, LSU, Houston and SMU.
Fans of the Brown and Gold can visit aupanthers.com/Influxer to purchase co-branded apparel. Student-athletes interested in signing up must follow proper Adelphi NIL policies. For more information,
click here.
